The New Conceptual Selling®

As the "tactical" component of the sales Operating System, Conceptual Selling® focuses on the effective management of the individual sales call. Unlike "face time" systems that stress trial closes and other manipulative techniques, it concentrates on understanding the Customer's Concept---the "solution image" that explains why Customers really buy.

Light years ahead of the "product pitch", Conceptual Selling® outlines a unique, four-part of questioning process that creates positive information flow, differentiation from your competition, and solid, mutual commitment to Win-Win relationships. By learning how to understand Concept, our clients dramatically improve both their confidence and their credibility with their most valuable Customers.