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Innovative Sales Trainings

Strategic Sales Training and Practical Communication Skills Training


Staff training is indispensable in success of a new venture. We are proud of our accomplishments in many successful training sessions in this field.
Efficient use and development of sales staff enables the growth of a company and establishes its unique presence in the marketplace.

We have long sought for a systematically refined method of sales training. A method more effective and more practical for Japanese companies in which once you get the theory you can apply it time and time again. And we have finally developed it. We proudly offer this program to you now. We also offer programs that effectively realize organizational reform and change the behaviors of salespeople.

Our programs are primarily divided into two types: Miller He-man's sales programs widely practiced in the U.S. and all over the world as the basis of the sales programs adopted by many companies with cutting-edge sales forces; and our original programs for revitalizing organizations. Backed by numerous success stories, these programs will be your strongest allies for your success.

R&K Marketing is a distribution partner of Miller Heiman, Inc. of the U.S.A. in Japan. We provide Miller Heiman programs in Japan with the same level of expertise as in both the U.S. and Europe. Please call us for your program needs. (Recently we have heard of imitation programs been offered by others. Please let us know if you come across such imitators.)


1. Miller Heiman, Inc. Consultant

For the last 28 years, Miller Heiman, Inc. made great contributions to countless people from individual sales professionals to entire sales organizations by helping them use the right strategy and tactics to win business. Miller Heiman, one of the most famous training firms in the world focusing on sales training, helps you turn prospects into customers for life. We achieve this by turning sales forces into more productive sales organizations with more effective communication skills. The results are maximum revenues, better margins, and lower operating costs. Although Miller Heiman is best known for its significant contributions to the success of Fortune 500 companies, its sales process has also produced solid results with small and medium size companies in Japan. Important thing is not the size or nationality of the organization, but rather typical sales structures and sales activity patterns. That's why the Miller Heiman sales programs have been proven fit and effective for the sales environments in Japan.

In Japan Miller Heiman sales programs were initially introduced by primarily foreign capital firms, but in recent years increasing number of Japanese corporations are introducing these programs. We are currently offering three training programs--Strategic Selling®, Conceptual Selling®, and LAMP (Large Account Management Process)®--to sales representatives of well-known Japanese and overseas firms in Japanese language.


For further Information on Miller Heiman, inc. please visit http://www.millerheiman.com


2. Sales Training and Improvement of Practical Communication Skills for Innovative Sales

We, at R&K Marketing, play an important role in educating and training the sales staff of companies undertaking sales innovation. In today's sales activities, how efficiently you can bring your sale to a close is important. In order to be a successful sales organization, there must be a systematic way of bringing sales to a close in a shorter sales cycle and this must be implemented uniformly throughout your organization.

We believe sales innovation relies on the following five key elements and we actively promote them in our sales training.


Five Elements of Sales Innovation

  1. Predictable sales planning and management
  2. Discovering key elements in managing and educating subordinates
  3. Motivating sales staff
  4. Sales Innovation
  5. Improving efficiency and productivity of sales team
  6. Practicing solution-oriented, consulting-style selling method

Training for Sales Innovation

We offer the following trainings:
<Themes for Sales Innovation> <Training Programs>
Predictable sales planning and management←–→Building sales strategy analysis tools
Discovering key elements in managing and educating subordinates←–→Manager training
Motivating sales personnel←–→Organization revitalization training
Improving efficiency and productivity of sales team←–→Group dynamics
Practicing solution-based, consulting-style sales method←–→Improving negotiation skills

These trainings may not best fit each company's specific needs with their standard program contents. We recommend customized programs tailored to the actual needs of your company. We will listen to the training needs of your company, understand the issues behind them, and implement programs specifically customized to your situations. Customized training programs have proven to be extremely successful. Please give us a call concerning your specific needs.


Manager Training

Manager training plays an important role in directing the entire sales forces toward achieving the corporate goal. Managers must have special skills and abilities to manage, direct and give guidance to everyone in the organization.
Important themes of this program are how to motivate team members and how to lead subordinate workers. Managers must be able to bring the best of the members in their department efficiently and show their leadership while maintaining good teamwork. These skills and abilities cannot be simply obtained through knowledge, but rather acquired as an experience, through training or in real life, and must be put into practice. Managers also need to know how to discover necessary sales skills in their subordinates and how to nurture them and flourish them into a successful sales team. This program is designed to help managers discover and foster these abilities.
In this program, participants are encouraged to share real life examples and such examples are used to learn how to devise a strategic plan for a new venture and how to build sales teams effectively. Through this program, managers acquire the skills to improve the sales skills of their own sales forces and to manage and direct these teams as an organization.


Improving Negotiation Skills

In recent years, negotiation skills are getting a lot of attention as an important business skill. You will learn how to negotiate a deal effectively in order to bring that sale to a close. You will also improve your creativity and resourcefulness and learn to build a trust necessary to accurately analyze the concerns and what matters to the other party and other parties involved, and to find multiple solutions. Moreover, you can acquire the skills to avoid discounting your prices and to win over objections from your customer.
This is not a passive training where you just listen to a speech. Instead, you actually practice negotiation skills in real life simulations. E-learning methods and programs tailored to your company's theme are most effective.


Organizational Revitalization Training

Organizational Revitalization Training is very important not only for foreign-capital companies in Japan which hire many mid-career employees, but also in achieving corporate goals in any company. This program is designed to help participants learn and practice how to achieve organizational goals sensibly and effectively by utilizing the concept of building close-knit relationship at work, and by applying theories on group dynamics, communications, organizational development and management into the organizations. Concepts in behavioral science and social science are also reflected in the program. In order to develop an effective organization, evaluation of the needs to the organization is very important. Thus, it is essential for you to learn how to set organizational goals and how to deal with behavioral changes in personnel.

The purpose of this program is to clarify the promise for continuous implementation of personal and on-the-job development. Workshop-style program ensures participants acknowledge their own problems and issues and practice the learned skills in real life. Having knowledge alone often fails to work in actual business situations.

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